Giordano is a Hong Kong apparel brand that aims at creating a big world without boundaries. To support local arts & culture, and to encourage the older & younger generations to create dreams and pass it on, Giordano has invited 20 local designers to take part in the “Pass the Torch, Play it Forward” T-shirt design project. Our design director, Ken Lo is one of the designers chosen to represent the young guns.
Inspired by the well-known story “3 Little Pigs”, the familiar song “Twinkle Twinkle Little Star” and the simple game “Paper, Scissors, Stone” that Ken is used to tell, sing and play with his 4-year-old daughter, Ken founded that these pieces have already been spreading for over 100 years, and we still keep passing them to the next generation. Ken has created 3 different symbols with his signature & bold graphic style to signify the continuous growth of creativity, and hope to pass the positive energy to the future generations.