We were asked to design a unique santa claus, related promotional materials and decorations for Fashion Walk, a fashionable and trendy area in Causeway Bay, Hong Kong. To create a unique Santa Claus character, we have given up the “Fat” image of Santa. Instead, we have created a tall and slim Santa Claus just like a model on runway. Besides, the santa character, a fashionable Xmas tree lady was also created. The key visual was applied to different applications including the environmental graphics, 3D fiber glass Santa Claus installations, and a series of souvenirs for the opening event and the Hong Kong first ever Santa Walkathon on Christmas Day, etc.